Personnel file
About & portfolioImperial Marketing & Co · Est. 2023

Meet Miya 

Digital marketing strategist

I'm Timiya, a digital marketing strategist with a concentration in e-commerce marketing, digital marketing, and awareness & acquisition strategy. I work with businesses to curate a tailored marketing strategy, one built around visibility, traffic and conversions through creative and strategy-led marketing.

With a background in marketing and project management, I have hands-on experience across the full marketing mix, from email and SMS to experiential events. I bring the systems, the strategic thinking and the creative direction brands need to grow.

E-commerce marketing Digital marketing Awareness & acquisition SEO Paid media / ads Influencer marketing & partnerships Creative direction Experiential marketing
NOW PLAYING · MEET MIYA
strategy + creative, under one roof
Miya holding an orange Imperial Marketing clipboard
taking notes
Skills on file

The full marketing mix, from first click to repeat customer.

Strategy
Awareness & acquisition planning, full-funnel strategy, SEO and data-based decision making.
Lifecycle
Email & SMS campaigns, Klaviyo automations, segmentation and retention.
Creative
Creative direction, campaign concepts, mood boards, shot lists and content days.
Operations
Project management, reporting dashboards, partnerships and experiential events.
Case file no. 002

Client: BAIBE OFFICIAL

Results
IM
verified
Exhibit A · E-commerce

E-commerce Marketing Manager

Owning the numbers as well as the narrative: sales analytics, conversion funnels and reporting dashboards driving day-to-day e-commerce decisions and long-term strategy.

$560K+
In revenue
33.97%
Return customer rate
Shopify analytics dashboard: $560,855 total sales over time, 33.97% returning customer rate
Shopify · total sales over time
Klaviyo conversion summary: $131,243 attributed conversions, up 760% vs previous period
Klaviyo · campaigns + flows, Jan–Oct 2026
Exhibit B · Lifecycle

Email / Lifecycle Marketing

Retention and lifecycle marketing that compounds: creating and strategizing campaigns plus automated flows, measured in increased community engagement, increased revenue and missed sales captured.

760%
Increase in attributed conversions
Campaigns + automated flows
48%
Monthly campaign open rate
A 45%+ average monthly open rate, maintained
Exhibit C · Partnerships & collaborations

Influencer Marketing

Influencer and affiliate program management: sourcing creators, negotiating partnerships, briefing content and tracking the sales, commissions and trend data that prove it works.

$101K+
Total affiliate sales
217
Affiliates managed

3,064 clicks · 216 referrals · $5,501 in commissions. Total sales, commissions and activity trends tracked end-to-end.

Affiliate program performance overview: 217 affiliates, 3,064 clicks, 216 referrals, $101,237 total sales
Affiliate program · performance overview
Creative direction · campaign files

Campaigns, from concept to camera.

Contact sheet · campaign file

Novacaine

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Model in a purple mohair cardigan framing his face with his hands, wearing grey statement glasses
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Two models in purple cardigans and cream sunglasses, one in profile in the foreground
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Overhead shot of two models head to head in cream sunglasses and purple cardigans
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Two models back to back in purple cardigans and cream statement sunglasses
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Contact sheet · campaign file

Intrigue Beauty

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Model in a blue tulle robe at a silver vanity, brushing her hair with an Intrigue Beauty brush
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Full-length studio shot of the model in a blue tulle gown with long curly hair
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Model with long wavy hair at the vanity beside an Intrigue Beauty box
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Model with long straight hair at the silver vanity
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Full-length studio shot of the model in the blue tulle gown with long wavy hair
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Straight hair bundle held up by a blue satin glove, Intrigue Beauty logo
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Curly hair bundle held up by a blue satin glove, Intrigue Beauty logo
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Wavy brown hair bundle held up by a blue satin glove, Intrigue Beauty logo
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Curly hair bundles on blue satin with a gold hand mirror
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Straight hair bundles on blue satin with a gold hand mirror
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Wavy hair bundles on blue satin with a gold hand mirror
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Contact sheet · campaign file

BAIBE OFFICIAL

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Model in red reclining on a pink velvet bed beside a gold phone
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Model lounging across the velvet bed in a red robe
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Model on the gold phone, lying on the velvet bed
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Model smiling on the gold phone in a red feather robe
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Close-up of the model laughing on the gold phone
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Profile portrait of the model in red satin against a dark red wall
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Two models in red in a red damask room with a gold throne
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Model on a red velvet throne beside a vintage TV
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Model on the throne holding a gold hand mirror
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Close-up portrait of the model holding a gold vintage phone
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Portrait of the model in red satin, hand in her hair
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a few pages from my day
Miya at a desk of orange folders and pink sticky notes
deep in the data
Miya writing at an outdoor cafe table
café strategy hours
Miya in a pink suit leaning on her desk
CEO energy
Miya smiling beside the Imperial Marketing laptop and cup
client coffee chats
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