Skills on file
The full marketing mix, from first click to repeat customer.
Strategy
Awareness & acquisition planning, full-funnel strategy, SEO and data-based decision making.
Lifecycle
Email & SMS campaigns, Klaviyo automations, segmentation and retention.
Creative
Creative direction, campaign concepts, mood boards, shot lists and content days.
Operations
Project management, reporting dashboards, partnerships and experiential events.
Case file no. 002
Client: BAIBE OFFICIAL
Results
IM
verified
IM
verified
Exhibit A · E-commerce
E-commerce Marketing Manager
Owning the numbers as well as the narrative: sales analytics, conversion funnels and reporting dashboards driving day-to-day e-commerce decisions and long-term strategy.
$560K+
In revenue
33.97%
Return customer rate
Shopify · total sales over time
Klaviyo · campaigns + flows, Jan–Oct 2026
Exhibit B · Lifecycle
Email / Lifecycle Marketing
Retention and lifecycle marketing that compounds: creating and strategizing campaigns plus automated flows, measured in increased community engagement, increased revenue and missed sales captured.
760%
Increase in attributed conversions
Campaigns + automated flows
48%
Monthly campaign open rate
A 45%+ average monthly open rate, maintained
Exhibit C · Partnerships & collaborations
Influencer Marketing
Influencer and affiliate program management: sourcing creators, negotiating partnerships, briefing content and tracking the sales, commissions and trend data that prove it works.
$101K+
Total affiliate sales
217
Affiliates managed
3,064 clicks · 216 referrals · $5,501 in commissions. Total sales, commissions and activity trends tracked end-to-end.
Affiliate program · performance overview
Creative direction · campaign files
Campaigns, from concept to camera.
Novacaine
INTRIGUE BEAUTY
BAIBE OFFICIAL
Contact sheet · campaign file
Novacaine




Contact sheet · campaign file
Intrigue Beauty











Contact sheet · campaign file
BAIBE OFFICIAL











Your file is next



